Baidu, China’s largest search and technology platform has launched their official accredited certification in Europe, and Forward3D has become the Baidu Certification appointed partner in Europe for training and assessment


How It Works

Forward3D will be the sole provider of training and certification for Baidu in Europe. The training and certification are open to advertisers, agencies and all digital marketing professionals who are interested in Baidu and search engine marketing in China.

The training is currently divided into two levels for the European region and are suitable for different experiences and requirements of digital marketing practitioners.

The Training Experience

Taught by industry experts, from both Forward3D and Baidu professional lecturers, our courses takes the form of:

/  Single day training
/  One week intensive training courses
/  Bespoke client/agency training courses

These courses and accreditations are designed for all digital marketing professionals who currently or intend to operate and run campaigns within the Chinese market. They are also relevant for graduates and anyone that is interested in gaining a better understanding of Baidu tools and services, or leading technology and search engine marketing in China.


Read about our official signing ceremony on the Official Baidu site

Read more on the course itself on The Drum

How to register

  1. Please follow the link above, where candidates can register for training & assessments. Here you can select the date of your training and proceed to the payment.

  2. Forward3D will send the test voucher to candidates after receiving the payments for assessments.

  3. Training is carried out at Forward3D’s London office, located at 100 Leman Street, E18EU, London (map) on your selected date.

  4. After the training, exams are then carried out offline via our certification partner Pearson VUE (Pearson VUE is the leader in computer-based-testing for professional exams)

    • BCMS and BCMC: Candidates can visit Pearson VUE and find a suitable exam location and make an appointment online. This test has to be carried out offline, in one of the many Pearson test centers across the country.

  5. Candidates will be issued the certificates and badges by Baidu after passing the tests. Results can be tracked online. Leverage Baidu Certificate and earn official recognition for your work!