Success Built on Data
Data is at the heart of our strategic research process. We use data to inform every step of a content marketing plan. Ensuring each stage is well considered and corroborated is crucial to our approach and to the success of any campaign.
Using our proprietary Datasets technology (our data warehouse), we are able to identify insights into consumer behaviour, resulting in ideas which resonate with the target audience and drive performance.
Content Audits and Gap Analysis
Regular content audits are an essential aspect of a successful long-term content marketing strategy. Our content marketing services include evaluating your current on-site content to identify content gaps and opportunities, in addition to locating where content can be optimised.
Following the identification of content gaps, we will produce content that will help your brand to maximise content opportunities.
Editorial and Copywriting Services
Our editorial services span blog strategy and blog production to creative and on-page copywriting. With our expert writers’ experience ranging from finance to fashion, we have the capability to create content for a range of languages.
On-page optimisations and copywriting services enable your brand to directly influence rankings and awareness among your target audience.
Reporting and Evaluation
We are able to report on any metric you require to measure content marketing activities. Starting with a key business objective, and ensuring content meets this requirement, means that we are able to report back on metrics that brands actually care about.
Our proprietary Datasets technology provides a flexible data warehouse. This allows us to provide powerful and in depth analysis of performance so we can assess and adapt content strategy. In addition to this, our Data Science team can run measurement studies to dive even deeper into attributing performance value on content marketing driving ROI.
Highly skilled, world-class team
The Forward3D team is comprised of industry-leading PR experts, technical consultants and content specialists who ensure campaigns are given world-class support across SEO disciplines.