South Korea. Domestic platforms dominate.



Search marketing in South Korea is highly complex and requires an in-depth understanding of channels unique to the market.


Korean search is mostly made up of local 'portal' search engines such as Naver, Daum and Nate, but Google does have a minority presence. Brandsearch allows you to control your brand image and grow your impressions. Blogs are the second most used channel and crucial if you want to boost your brand and visibility in your market. Question and answer forums are also extremely popular, and attract a large proportion of search visits.



Korea Market Overview

Search Engine Market Share


Forward3D is the First International Independent Agency to become a Fully Certified Partner of Naver as well as the First International Agency to become a Certified Partner of Kakao Corp.