Now accounting for a quarter of all internet usage and uniquely positioned to communicate across all consumer touch points from brand discovery through to conversion and beyond, social is an essential space for brands to be.
Harnessing the power of social as a marketing channel goes beyond fan and follower acquisition, engagement or pure sales metrics;
it requires a strategic data-driven approach to activation with targeting, messaging and KPIs that are comprehensively tailored to both your audiences and objectives.
From our London based agency, at Forward3D we support clients from planning through to activation across Paid, owned and earned.
With the decline in organic reach well-documented since 2012, audiences that were previously available through organic activity are now more difficult to reach. Continued investment is now required to reach your audience and social therefore should be treated as a paid advertising channel.
Paid social is unrivalled in its targeting, personalisation and cross device capabilities and should play a key part in any paid strategy. At Forward3D, our heritage is founded upon identifying and establishing best-practice processes in biddable media that drive revenue, and our paid social offering is no different.
Our global and multilingual expertise means that we can run activity seamlessly across any popular social media network, in any global market. Whether it's VK in Russia or Weibo in China, we can deliver your message exactly as you intended, in a form that is optimised specifically for the platform.